October is Non-GMO Awareness Month – Do you know what’s in your food?
So many of our shoppers are passionate about avoiding GMOs, and that’s why we’ve partnered with the Non-GMO Project to keep our customers informed. The Non-GMO Project is the first independent, third-party certifier to establish best practices and testing throughout the supply chain to ensure non-GMO claims are valid and verified.
A GMO, or genetically modified organism, is a plant, animal, microorganism or other organism whose genetic makeup has been altered in a way that does not occur naturally. Currently, genetic engineering is used to develop crops that can survive herbicide treatment, produce their own pesticides and resist disease. There is now an apple genetically engineered to avoid browning. Despite industry claims, there is not a single commercial GMO crop with increased yield, drought-tolerance or enhanced nutrition.
There are many reasons to choose food without genetically modified organisms (GMOs) ranging from the environmental risks to concerns about their effects on consumer health. Unlike many countries around the world, the U.S. does not require labeling of food containing GMOs. It is a concern when you consider an estimated 6O to 7O percent of conventional American packaged food contain them.
The Non-GMO Project sets thresholds and prescribes practices to ensure that the products bearing the “Non-GMO Project Verified” butterfly seal are made without the intentional use of any GMOs, and that they follow a clear set of best practices to avoid cross-contamination. This strong standard gives the butterfly seal integrity and allows our customers to make informed decisions based on reliable information.
Look for the Non-GMO Project’s butterfly seal on food packages throughout our store to ensure you are purchasing non-GMO. Once you start looking for the seal, you will see it on many products in most aisles of our store from pasta and potato chips to cosmetics and beverages.
For a complete list of the Non-GMO Project’s verified products, visit here.